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Let's Help You Find the Best Life Insurance with Critical Illness Cover Policy (& Save Money too!)

Now’s the time to protect your loved ones - Prices have never been cheaper.

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Let's help guide you through the options and find the best deal for your circumstances.

Our quotation service is completely FREE & you are under no obligation to purchase.

Since 2006 we have helped 367,876 people compare Protection Insurance quotes. Five Stars Excellent (4.9) We would love to do the same for you...

Privacy Policy

British Life Ltd trading as BritishLife, is committed to ensuring that your privacy is protected. This Policy explains what information we collect and why; how we use it; how you can instruct us if you prefer to limit the use of that information; and procedures that we have in place to safeguard your privacy.

Please read this Privacy Policy carefully, since as soon as you start using our website, you will be regarded as having read and accepted this Privacy Policy. You must not use our website if you do not accept this Privacy Policy.

You can ask for any details regarding our collection, storage or use of your personal information or if you need to raise a complaint, you can contact the Data Protection Officer using the information below.

Data Protection Officer
British Life Ltd
20-22 Wenlock Road,

Contact us

How we collect information about you...

We collect your information when you interact with us through this website. This could be either using our enquiry form to ask us a question, or by requesting a quote for an insurance product using one of our forms.

What identifiable information we collect and why...

When using our enquiry form

  • Name
  • Mobile telephone number
  • Email address

We need this to enable us to respond to your enquiry and will use your information solely for this purpose.

When requesting an insurance quote

  • Name
  • Birth date
  • House name or number
  • Postcode
  • Mobile telephone number
  • Email address
  • IP address

This information is used along with the non-identifiable information (type of cover, cover amount, cover term and smoker status) to find the best quote for your circumstances.

We ask for a telephone number and email address so that one of our carefully selected partners can contact you to provide and discuss your quotation request. We have found that over 95% of people buying life insurance or critical illness cover for example, still need to speak to a qualified adviser to get the right policy for them.

Your IP address is stored to prevent duplicate submissions.

Information provided on another person...

For a joint application, you will need to provide some information about the second applicant on your policy. By doing so, you confirm that you have the consent of the second individual to provide us with this information and for their information to be used in this manner and that you have made them aware of this privacy policy.

Passing on information about you...

Please be aware that once you have provided us with information about you in order to obtain a quote, you will be regarded as having given your consent to us disclosing your personal information to a trusted third party broker that we have carefully selected solely for the purposes of obtaining a quotation for you and comparing different products and services as requested by you.

The Third Party broker will be one of the following:

In addition to the above, you will also be regarded as having given your consent to us disclosing your telephone number via secure end-to-end ssl encryption to Data-8 (privacy policy) for validation as a genuine telephone number.

Furthermore, you will also be regarded as having given your consent to us disclosing your email address with third parties (notably Google) using secure encrypted means to perform ad measurement services.

Any transfer of data for this purpose is carried out using end to end ssl encryption to protect your privacy.

Storing your information...

Your information is securely stored with Hyve (the data processor) and is located in England. All access to this data is restricted to access from a single IP address to prevent unauthorised access.

Retaining your personal information

Identifiable data will be stored in our secure database for the reconciliation period of sixty (60) days before all identifiable data contained in your record will be destroyed.

Overseas transfer of data...

From time to time it may be necessary for us to undertake some of the processing of your personal data in other countries outside of the European Economic Area where data protection safeguards are not as high as they are in the UK. However, where this is necessary we will ensure that your data is kept securely and only processed in accordance with the Data Protection Act. It is also possible that some of our product and service providers will process your data in other countries, however we require all our partners to ensure that your data is kept securely at all times.


The internet is not a secure medium, however we have put in place various security procedures as set out in this policy. Firewalls are used to block unauthorised traffic to the servers and the actual servers are located in a secure location which can only be accessed by authorised personnel.


We may use cookies and/or pixel tags on some pages of our website. A cookie is a small file that is stored on your computer's hard drive by your web browser. They allow us to understand what areas of the website are of interest to our visitors, allow us to provide a better user experience, track unique visitors to our websites as well as seeing where our visitors have found our website.

These cookies do not track individual user information, and all our cookie data is encrypted and cannot be read by other websites. It is possible to 'turn off' the cookies in your browser and this will not affect the functionality of the web site. You can find out more information about cookies including how to switch cookies on or off i.e. accept or refuse cookies from www.aboutcookies.org.

The cookies and pixel tags information is then channelled through various 3rd party web applications. Examples of the software BritishLife uses are;

Google Analytics; to help us monitor website traffic and view page-by-page behaviour. It also allows us to understand which browser type, or operating system visitors are using as well as which referring sites traffic has come from.

Hotjar; software which anonymously records site browsing behaviour such as mouse clicks, heatmaps and session recordings - which enables us to spot trends in website usage and improve specific web page performance from the insights gained.

We may choose to follow up with ‘remarketing’ activity; banner and text adverts placed automatically on 3rd party websites and on social media. These are controlled through services such as Google AdWords, or Facebook Business Manager.

You have the right to disable cookies on your browser and install 3rd party plug-ins to prevent behavioural ad targeting. Links below are provided for your reference.

The internet industry body, the Internet Advertising Bureau, has created a website which provides detailed information and advice on cookies and pixel tags https://www.iab.com/guidelines.

For more on behavioural advertising visit - http://www.youronlinechoices.com/uk/.

Another source about how to delete and control cookies is http://www.aboutcookies.org/.

At any stage, you can always contact us at admin@brtitishlife.com for any more information or help.

Your Rights...

You have the right to request any identifiable information you have given us, to have it deleted or amended and to stop us progressing any further with the quotation process, however doing so may prevent us from being able to provide you with an accurate quote.

To make any of these requests, please contact the Data Protection Officer using the details in the introduction above.

This policy is effective as of 09 July 2019

Personal Service

We have tracked down the very best protection insurance advisers in the UK to ensure you have access to best advice and the best products from the leading insurers.

Instead of pushy sales people, our advisers offer a more personalised service to guide you through the process and ensure you enjoy lasting peace of mind by making an informed choice.

Get Insured within 20 Minutes

It is possible to be protected with a life insurance or critical illness policy within 20 minutes provided the insurer does not require a GP report or medical.

This is normally required for large amounts of cover (over £400,000), or if your BMI is over 30, or you have any significant ongoing or past medical issues, or if you are involved in dangerous job or high risk hobby.

Trustpilot score for the service you'll receive

Five Stars Excellent (4.9)

Great communication, help and guidance.

All my questions were answered, as I know little on how life cover, critical illness and terminal insurance policies work.

I was given good independent advise, so I could confidently make my choice on what was right for me.

- Denise

Clear, friendly, efficient and prompt service.

No nonsense, no jargon, just clear and informative guidance. Very quick with results which did not disappoint. Delighted with my deal which was a third cheaper than my own bank offered me and I didn’t do any of the legwork. More than happy to recommend.

- Ms Shannon

I found the customer service representative very polite and informative and helpful.

I wished some information on life insurance for a mortgage I have applied for.

All in all the process was very useful and informative and the representative was very helpful and polite. I would recommend this online service to anyone who is looking for life cover.

- Mrs Severn

Very good professional service.

I was impressed by the quality of service by the advisor who dealt with my request. He has carefully listened to my requirements, asked a few relevant questions and has provided me with the option which suited my needs in the best possible way. I have really admired his flexible approach and fantastic customer skills.

- Mrs Cookson

Professional and no-nonsense approach.

Very thorough yet friendly service. Good contact and information one can understand.

- Heather Cronley

A professional customer centric company with the client at the heart of the transaction.

The advisor put me at the heart of the transaction, was professional, gave realistic opinions and suggestions offering me choices in clear terms which I understood.

- Andrew Hughes

Outstanding service and knowledgeable customer service rep.

I received a call as promised in my email. Marie Bedding was very knowledgeable in her subject matter, she took some basic details and was very polite and courteous in her manner.

Marie was very sensitive when discussing personal circumstances and listened carefully and showed compassion to my details. Marie then said ‘leave it with me and ill get back to you’, within 20 minutes Marie was back on the phone with the quotes as promised and gave me a selection of options to chose from.

Marie did not pressure me with the ‘Hard Sell’, I needed time to discuss the options with my partner, Marie kindly emailed me all the details and left it in my hands to contact her once I had made a decision and if I would like to go ahead with the policy.

I cannot fault this service and the professionalism I received.

- N Marsden

Excellent Service.

Great service, easy to understand terminology. Everything explained and documented by adviser. Thank you.

- Glenda

The quotation service is provided by an FCA-authorised insurance specialist